dhyana is a ring that tracks how well you meditate. I worked on an audit of the the ring's v1 web presence and helped update, optimize and iterate on the new website content and UX copy for the upgraded v2 ring.
I structured this in a few parts.
UX and content audit.
Submitted a report and received feedback.
Collaborated with the team to iterate on the UX copy for the new website based on the feedback.
Provided and refined the content for the website.
The UX and content audit received great feedback.
Crafted a calm, soothing tone that permeates the site to keep with the meditation theme.
Ensured that at every stage the user knows exactly what the features and USP are and why they are uniquely suited to anyone wanting to improve mindfulness and performance.
Included lots of word play about rings, curves and hearts to keep with the theme of a wearable ring.