My UX copy has featured in products impacting millions of users worldwide. I've been lucky to work with pioneering Rimac-Bugatti startup Verne on Europe's first robotaxis and associated ride-hailing app.

I use AI tools to augment my UX research processes, build out user personas, competitor benchmarking and offer research-backed copy solutions.

I have worked on groundbreaking Web3 products especially at blockchain giant, Polygon Labs.

Some emerging tech I've written for:

• In-vehicle infotainment systems for robotaxis

• Ride-hailing apps

• AR games

• holographic chatbots

• wearables.

I also scripted:

• 100s of marketing videos for Amazon

• 2 documentary films for a major international VFX studio

Before pursuing UX writing, I was a senior editor at Writer’s Side, the largest literacy agency in South Asia.

I edited and wrote 20+ books for the world's top publishers and curated workshops, film screenings, art exhibitions and more. Several national and international writing awards have included me on their shortlists.

I mentor creative writers independently and UX writers on ADPList.org.

I am also a certified open water scuba diver, an open water swimmer, a freediver, a state level powerlifter, a certified yoga teacher and an energy healer.

I am currently based in Croatia, but open to moving elsewhere.

I speak:

• English

• French

• basic Croatian

• basic Spanish

• Hindi

• Marathi